Recently, the annual grand event in the global construction machinery sector — the 2024 China Machinery Industry (Russia) Brand Show — kicked off splendidly. As an international exhibition dedicated to machinery industry products, it is a tailor-made event for Chinese enterprises jointly organized by the China Chamber of International Commerce for Machinery and Electronic Products (CCCME), the world-renowned Messe Frankfurt Group, and other institutions. The show has also received strong support from Russian government departments including the Ministry of Industry and Trade of the Russian Federation and the Ministry of Economic Development of the Russian Federation. Aiming to establish the image of “Made in China”, the exhibition focuses on showcasing high-quality enterprises and products in the industry, and promoting the brand image of China’s machinery industry products. On this occasion, Jiaozuo Brake Co., Ltd. made its debut at the show, presenting a full range of core industrial braking products and demonstrating the strong strength and brand charm of China’s braking technology to global merchants.

With years of deep involvement in the industrial braking sector, Jiaozuo Brake Co., Ltd. has always taken technological innovation as its core and accurately targeted overseas market demands. For this exhibition, the company carefully selected a matrix of star products covering key fields such as hoisting, mining, and ports, which are specifically adapted to the diversified and high-stringent braking needs under complex working conditions in Russia, Central Asia, and Eastern Europe. Relying on profound technical accumulation, the company’s products have significant advantages in stability, resistance to extreme environments, and maintainability, and can fully match various construction machinery braking scenarios in local infrastructure construction.
In addition to high-quality products, Jiaozuo Brake Co., Ltd. also brought customized braking solutions tailored to the regional market, demonstrating its sincerity and capability in deepening the overseas market. By virtue of the BRICS strategic cooperation platform built by the exhibition, the company aims to deeply connect with the development needs of the construction machinery, wind power energy and other fields in Russia and surrounding regions, build cooperation bridges with global high-quality merchants, and seek common development opportunities. At the exhibition site, the company’s booth attracted a large number of visitors, with many professional audiences stopping to consult. The technical team carefully interpreted product technical parameters, scenario adaptation solutions, and service systems throughout the process. The professional explanations and cost-effective products gained widespread attention and high recognition from on-site merchants.
This debut at the overseas exhibition has laid a solid foundation for Jiaozuo Brake Co., Ltd. to deepen its presence in the overseas market. In the future, taking this as an opportunity, the company will continue to focus on technological innovation and product iteration, continuously optimize its overseas market layout, and with safer, more efficient, and durable industrial braking products and full-chain services, empower the high-quality development of infrastructure construction and new energy industries in Russia, Central Asia, and Eastern Europe, and write a chapter of Chinese brand strength in the global industrial braking field.



